8/9/2023 0 Comments What is the bcg matrix![]() ![]() How do you decide what products/variants should be retained, which ones to deprioritize and which ones to discontinue altogether? This is where the BCG matrix comes in handy. For companies in industries such as FMCG, or consumer durables, this portfolio can be extremely wide and complex.Īs product or category manager, one of your biggest challenges is portfolio management. These products are organized into various categories on the basis of attributes such as price positioning(popular, premium, luxury), quality perception, functionality etc. ![]() If you work as a product/brand manager in a medium to large scale organization, chances are your company has a number of products in its portfolio. The BCG matrix or the growth share matrix in its essence is a portfolio management framework that enables companies to manage their product lines. ![]()
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